The study appears in the November issue of Pediatrics. Analyzing data collected in 2010 from Nielson and AdScope, an advertisement database, the study reveals that adolescents aged 12 to 17 viewed the most television ads for food endorsed by athletes. Previous research by public health advocates has criticized the use of athlete endorsements in food marketing campaigns for often promoting unhealthy food and sending mixed messages to youth about health, but this is the first study to examine the extent and reach of such marketing. Researchers selected 100 professional athletes to study based on Businessweeks 2010 Power 100 report, which ranked athletes according to their endorsement value and prominence in their sport. Information about each athletes endorsements was gathered from the Power 100 list and AdScope. Researchers then sorted the endorsements into categories: food/beverages, automotive, consumer goods, service providers, entertainment, finance, communications/office, sporting goods/apparel, retail, airline, and other. The nutritional quality of the foods featured in athlete-endorsement advertising was assessed, along with the marketing data. Of the 512 brands associated with these athletes, food and beverage brands were the second largest category of endorsements behind sporting goods. We found that LeBron James (NBA), Peyton Manning (NFL), and Serena Williams (tennis) had more food and beverage endorsements than any of the other athletes examined. Most of the athletes who endorsed food and beverages were from the NBA, followed by the NFL, and MLB, said Marie Bragg, the studys lead author and a doctoral candidate at Yale. Sports beverages were the largest individual category of athlete endorsements, followed by soft drinks, and fast food. Most 93% of the 46 beverages being endorsed by athletes received all of their calories from added sugars. Food and beverage advertisements associated with professional athletes had far-reaching exposure, with ads appearing nationally on television, the Internet, the radio, in newspapers, and magazines. The promotion of energy-dense, nutrient-poor products by some of the worlds most physically fit and well-known athletes is an ironic combination that sends mixed messages about diet and health, said Bragg. Bragg and co-authors assert that professional athletes should be aware of the health value of the products they are endorsing, and should use their status and celebrity to promote healthy messages to youth.
Food Prices: One Year After
Each booth is operated independently, and vendors sell everything from fresh fruit and vegetables to frozen yogurt. Guests can enjoy quality Spanish products like tapas, wine, and pastries at iron picnic tables throughout the market. The market is open until 2 a.m. Thursday through Saturday, and late-night visitors create long lines at vendors like Daniel Sorlut, an oyster and champagne bar. 8. Torvehallerne Market, Copenhagen This new, upscale market is the first of its kind in Copenhagen, and has quickly become a hot spot in the capital city. The market is actually composed of two glass and steel halls on opposite sides of the square. The fare is both local and international, and includes foods like organic sausage, artisanal honey, red velvet cupcakes, and olive oils. The structures are home to more than 80 vendors, with dishes like fish and chips (available at Fiskerikajen fish market), beer, and sushi (check out Sushi Lovers) available to visitors. A local favorite is found at Ma Poule, a French-inspired poultry shop selling a duck confit sandwich that people are eager to wait in long lines for. 9. Grand Bazaar, Istanbul Istanbul’s Grand Bazaar is one of the oldest and largest in the world. More than 4,000 shops spread out over 60 covered streets, and attract hundreds of thousands visitors daily.
In 2007-8, increased use of maize for biofuel production was pressuring food prices, excessive speculation on futures markets accentuated price volatility and panic buying and export restrictions led to prices spinning out of control. But, in 2012, these elements were generally controlled and good sense prevailed in markets. The importance of linkages between food and energy markets has been recognized and the costly biofuel policies implicated in pushing up food prices in recent years are being questioned in a number of countries, including the USA. In another change, widespread public outrage over excessive speculation with food prices led many banks to review their positions and made some of them publically renounce that practice. In fact, today, speculation on futures markets seems to have diminished and played little role in recent price volatility. It could, however, re-emerge depending on financial and monetary conditions, so we need to ensure that these markets are transparent and suitably regulated. Different ways to avoid excessive price volatility and to guarantee availability of food are also being discussed, with the setting up food reserves as an option. Does the current situation mean that our food price problems are over? No. International prices are still higher than their historical trend — higher than the peak in 2008, for example. On the other hand, regardless of price levels, excessive price volatility presents additional challenges, especially for small-scale farmers in developing countries with restricted access to financial mechanisms to contain the impacts of low or negative returns. The G20 Leaders’ Declaration at the St Petersburg Summit was right to recognize that the agricultural market situation still needs close attention. It is important to recall that the rise in food prices that started in 2006 came after three decades of falling prices that brought the agricultural sector in many poor and developing countries to its knees.